Fynbos landscape, Western Cape Fynbos, Western Cape — photograph by Mené van Eeden

Keystone Ecology

I know what it is like to flower in response to fire.

Keystone Ecology is for everyone who has ever looked at a plant and felt something and wanted to know why. For the curious, the returning, the ones who love nature but only ever saw closed doors. You don't need a degree to belong here.

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The Three Pillars

Where Science, Education And Community Meet

Three pillars. One foundation. Each one a bridge between people and the natural world, built not to impress, but to hold weight.

01

Ecology

Applied Science, Advisory & Consulting

Science-led work grounded in real ecology. Not consultancy — partnership. Whether you are farming, gardening, stewarding a landscape, or navigating a complex sustainability challenge, this is where knowledge becomes action.

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02

Education

Knowledge Without Gatekeeping

Education germinates in its own time. Not on a syllabus, not on a schedule. It doesn't care how old you are or where you're starting from. You root where you are planted. This pillar is about meeting you exactly there and building together from the ground up.

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03

Engagement

Community & Connection

Nature doesn't grow where you tell it to. It cracks through concrete, roots in gutters, blooms on roadsides nobody planned. It was never confined to wilderness. It's in you, around you, always. This is the pillar that gets you outside to feel it. Feet on the ground, hands in the soil, eyes open. No expertise required, just the willingness to show up.

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Mené van Eeden
MSc Forest & Nature Conservation
BSc Botany & Zoology
Diploma Plant Pathology & Entomology
Advanced Project Management
Co-author, Journal of Insect Conservation

I was inspired by a man who loved crocodiles, a plant disguised as a stone, and the way fynbos bloomed around me after burning.

I'm Mené, a South African plant scientist, researcher, and educator. I've conducted fieldwork across four countries, co-authored research on pollinators and crop species, and dove nose-deep into papers and plants and everything in between. I have an MSc from Wageningen and a publication in the Journal of Insect Conservation.

I've also been unemployed, burnt out, and uncertain about my place in all of it.

Both things are true, and that's exactly why Keystone exists.

Where The Work Has Taken Root

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Nature Transition Plan
Ecology
Nature Transition Plan
JDE Peet's
2025
TNFD-aligned Nature Transition Plan
Led the development of a draft nature transition plan for a global coffee and tea company, synthesising scientific outputs, internal reporting, and agronomist insights into an operationally relevant framework. Applied ecology and sustainability science at corporate scale.
"Her work reflected strong research skills, curiosity, and an ability to work independently on both detail and big-picture objectives." — Hugo Stuurman, JDE Peet's
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JDE Peet's team
Ecology
GoGreen Scorecard
JDE Peet's
2025
Cross-market sustainability tracking tool
Designed and delivered a cross-market scorecard and visual tracking dashboard to support the rollout of JDE Peet's GoGreen programme. Built to translate complex sustainability data into accessible, actionable visuals for teams across markets.
"Her ability to translate data into accessible visuals and practical guidance proved valuable." — Hugo Stuurman, JDE Peet's
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Field research in the Netherlands
Ecology
Pollinators & Crop Yield
Wageningen University
2024
Published MSc field research
Designed and independently executed a field research programme across multi-crop farms in the Netherlands, investigating pollinator-crop interactions and seed yield across five species. Co-authored peer-reviewed publication in the Journal of Insect Conservation.
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Ecology
Succulent Trade Task Force
IUCN SSC
2024 — present
International conservation policy work
Contributing to the IUCN SSC Succulent Plant Illegal Trade Task Force, supporting international research and compliance documentation on threatened plant species. Collaborating with global stakeholders on conservation frameworks targeting illegal wildlife trade.
Arriving in Windhoek, Namibia
Ecology
Namibia Red List
NBRI, Namibia
2021
Threatened plant species assessment
Supported compilation of Namibia's national plant Red List database under the Threatened Plants Programme of the Ministry of Environment, Forestry and Tourism. Conducted field assessments, specimen identification and structured reporting on threatened species.
"Ms. Van Eeden will undoubtedly leave her mark in local and global efforts to conserve biodiversity in years to come." — Dr. Sonja Loots, NBRI
Seed conservation at Kirstenbosch
Volunteered with the Millennium Seed Bank Partnership Programme at the South African National Biodiversity Institute, contributing to seed processing and long-term seed bank storage. Applied plant identification skills and hands-on conservation work across South Africa's extraordinary flora.
"Mené is without doubt, a rare gem every company would love to have." — Thembeka Malwane, SANBI

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Let's figure out what you need

Whether you're a student, a farmer, a school, an NGO, or just someone who wants to understand the plants outside their window, fill in what you're looking for and I'll be in touch.